Adding Custom Analytics

Custom Analytics components in complete architecture

Using the analytics that Amazon Pinpoint provides, you can gain insight into your user base by viewing trends related to user engagement, campaign outreach, revenue, and more.

However, if you want to have more ways to analyze data, create other visualiazation types, or if you are planning to have more datasources, you might want to setup a solution, that can scale based on you future needs.

Amazon Kinesis makes it easy to collect, process, and analyze real-time, streaming data so you can get timely insights and react quickly to new information. Amazon Kinesis offers key capabilities to cost-effectively process streaming data at any scale, along with the flexibility to choose the tools that best suit the requirements of your application

Amazon QuickSight is a scalable, serverless, embeddable, machine learning-powered business intelligence (BI) service built for the cloud. QuickSight lets you easily create and publish interactive BI dashboards that include Machine Learning-powered insights. QuickSight dashboards can be accessed from any device, and seamlessly embedded into your applications, portals, and websites.

In this Chapter we are going to: