Adding Analytics

Analytics component in complete architecture

Amazon Pinpoint is a flexible and scalable outbound and inbound marketing communications service. You can connect with customers over channels like email, SMS, push, or voice. Amazon Pinpoint is easy to set up, easy to use, and is flexible for all marketing communication scenarios.

Understanding how your customers use your mobile and web applications is critical to improving your customer communications efforts and your products. Amazon Pinpoint collects usage attributes and metrics to help you identify trends in how customers are interacting with your applications. You can use this data to create both dynamic and static segments and take action in a campaign.

In this Lab we are going to: